Published on July 3rd 2025

Leadership Update at Arina

We are thrilled to announce that Piet Heer will be joining the executive leadership team as our new Chief Marketing Officer (CMO), effective July 1st, 2025.

For nearly three years, Piet has shaped Arina’s brand and business as Head of Marketing & Communications with clarity, creativity, and strategic impact. His work has helped establish Arina as a modern and trusted player in our space.

With this move, we are placing an even stronger focus on brand leadership, communication, and customer proximity as key pillars of our growth strategy.

Welcome to the leadership team, Piet – we’re excited for what’s next!

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